Advertising in Zee Cinema

About Zee Cinema TV Advertising

Why advertise on Zee Cinema?

Zee Cinema is a Hindi channel in the movie's genre. Zee Cinema was the first Hindi movie channel in India. This channel is broadcast 24 hours a day, broadcasting around six movies and other types of film based programming.  

One can advertise either on the All- India Feed of Zee Cinema or in the regional feed of Zee Cinema for a geo-targeted approach towards advertising.

Facts and Figures of Zee Cinema

  • Zee Cinema has a viewership share of 19% among the top 5 Hindi-Movies channels

Who should advertise on Zee Cinema?

Past Advertisers

Advertisers Category
Webomania Web Services
Cadbury Food and Beverage
Philips Consumer Durables
Nestle FMCG

Zee Cinema Advertising is apt for organisations in B2B as well as B2C sectors. E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on Zee Cinema. This is mainly due to the audience profile of the channel and the reach Zee Cinema has across the country. Zee Cinema is majorly watched by young Indians in the urban parts of the country.

Execution Process

Steps in Execution

Step 1: Select the Media Option, Ad length, Time Band, Number of Ads per day, Campaign Duration and Campaign Start Date. 

In case you need any help with planning, please write to help@creatorsdesire.in

Attributes Options
Media Option Mixed Time/ Aston Band/ Scroller
Regions All India/ Delhi/ Mumbai
Ad Length 10 sec/ 20 sec/ 30 sec
Time Band All Day/ Morning/ Evening
Number of Ads per day 3/ 4/ 5
Campaign Duration 5 Days/ 10 Days/ 30 Days
Campaign Start Date 1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@reatorsdesire.in or Create Package online at Creators Desire Solution.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

What should be the ideal creative length for my ad?

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand. 
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

Commercial Specifications for Zee Cinema

Particulars Specifications
Video Format .MOV
Resolution 720x576 pixels
Frame Rate 25 frames per second
Aspect Ratio 4:3 or 16:9

How do I know my ad has been placed?

A Telecast Certificate is generated on the Letter Head of Zee Cinema stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.
 

Frequently Asked Questions

Q: What is FCT?

A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds. 

Q: What factors determine the ad-rates?

A. The rates vary with the following factors-

  • Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates shoot-up during world television premieres, award shows and during the launch of popular shows.
  • Volume- Larger the campaign size, greater the discounts.
  • Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
  • Time Band- Viewership varies across the day. Evening Prime Time has the highest viewership on Wow Cinema. The rates are based on the time band you choose.

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific time band, such as 8 AM- 5:30 PM pre-defined by the channel. 

Q: What is the lead time for advertising on Wow Cinema?

A. The lead time for advertising on Wow Cinema is 2-days.

 

Why Advertising In Zee Cinema Works

Zee Cinema is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Zee Cinema Television stands head and shoulders above other media in driving business results.

 

 

Zee Cinema Advertising Has Unbeatable Scale And Reach

Zee Cinema is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

 

 

Zee Cinema Ads Are Vital For Long-Term Success

Zee Cinema advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Zee Cinema channel's power. The effects of Zee Cinema Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

 

 

Zee Cinema Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Zee Cinema Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Zee Cinema channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for Zee Cinema Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

 

 

Who We Are

We’re Creators Desire Solution, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Q1: For the cost mentioned on the site how many times would my ad be shown?

Ans: Shared rate for Television is per second. Let me explain this through an example. Rate Star Plus - Rs 2,000 per sec Length of your ad - 20 seconds So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000 Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000