Advertising in Business Today Magazine
Media Options & PricingDataFAQs
We have a special Offer for the Full Page option in Business Today Magazine. Write to help@Creatorsdesire.in for more details.
About Business Today Magazine
Business Today, is the largest-circulated business fortnightly in India. It takes its readers deeper to give a complete understanding of the world of business. Since its inception in 1992, it has set one benchmark after another in business reporting. It was the first to do serious reporting on management theories. And then again, it's the first to bring a whole new genre of business journalism-more up close and more incisive. Today, Business Today commands the highest circulation and readership among all business magazines in India.
- TATA Steel
Magazine Soft Copy
Find Soft Copy of the Business Today Magazine. You can download or view it to see the reader profile of Business Today Magazine.
Facts and Figures
|Complimentary Copies to Clients||8,000|
- The Urban thinking 25 – 45 year old executive/entrepreneur/business students/management aspirants
- SEC A/A+ category with an interest in a good life
- Our Decision Making readers include CXOs, bureaucrats, senior management and professionals
- Majority of Business Today readers fall between the age group of 25 - 45 years of age
|Issue date||Special Issues|
|13th January 2019||Anniversary Issue|
|27th January 2019||Food|
|10th February 2019||Hospitality|
|24th February 2019||Budget|
|10th March 2019||Best CEO|
|24th March 2019||Best Banks|
|7th April 2019||Best Companies To Work For|
Steps in Execution
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@Creatorsdesire.in
|Variables||Sample Variable Selections|
|Media Option||Full Page/ Back Cover/ Gatefold|
|Ad Position||Regular/ Premium/ Innovative|
|Number of Insertions||1/ 3 / 7|
|Magazine Issue Dates||January/ February/ May|
Step 2: Email the filled table to help@Creatorsdesire.in or Create Package online at Creators Desire Solutions
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
How do I know my ad has been placed?
Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within one working week.
Why Advertise In Business Today Magazine?
Business Today Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Business Today Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Business Today advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Business Today Magazine Advertising
Full-page Business Today Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
A major factor of Business Today Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Business Today Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Also contributing to the effectiveness of Business Today Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Business Today for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Business Today Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Business Today Magazine Deliver Engagement
Tips For Business Today Magazine Branding
How Creators Desire Solutions Can Help You
- The strong positive brand values of the Business Today Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Business Today Magazine.
- Readers take action as a result of seeing advertising in Business Today Magazine.
- Targeting with precision and without wastage is a key strength of Business Today Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Business Today Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Business Today Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
- Creators Desire Solutions is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.
Q1: What is the difference between Bleed and Non Bleed ad?
Ans: Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine. Non Bleed ad is one where all content is within the safe area.
Q2: I have just placed my first ad in a magazine. Anything that I should be aware of?
Ans: There is a delay of upto 7 days in printing of the ad and magazines hitting the shelf You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you.